Anand Narayanan KB
Founder
Alt DRX
Alt DRX
Anand Narayanan has worked in diverse functions around the world, both in real estate & banking. He is seen by most as astute, persuasive, innovative & an action-obsessed leader with strong domain expertise in Development Management, Strategy, Sales & Marketing, and Financial engineering.
In May 2021, Anand set up Alt DRX, the world’s first Digital Real Estate Exchange with an India-first strategy, where people can buy & sell real estate 1 SQFT at a time. Alt DRX has created a new financial instrument that captures the economic value of 1 sqft of real estate and a stock exchange-like marketplace for these instruments to be traded. The funded start-up has garnered significant interest from asset owners and the rest of the start-up ecosystem.
Before this, since Sept 2019, Anand was with Damac Properties, Dubai as its Managing Director. Damac is the second largest listed real estate developer in the Middle East, with about a USD 1.5 billion business. Anand played a pivotal role in managing the revenue side of the firm’s UAE operations, as well as acting as the owner’s representative for international operations. He focused on new project launches, strategy, sales & sales operations.
Prior to joining Damac, from Nov 2012, Anand worked with Puravankara, a listed real estate player as its Chief Operating Officer. His P&L responsibilities were to aggressively grow the $300 million top-line & $20 million bottom-line generating real estate business. He spearheaded changes within the firm, including the transformation of team culture & mix, quasi book-building method for project launches, using audacious designs to build USPs, standardization of product design/ spec/ material to de-bottle construction challenges, obtained SEBI’s consent to launch a fractional sale model for office assets in 2014, large multi-channel sales distribution, amongst others. His direct responsibilities were Design & Engineering Services, CSQ – Cost, Schedule & Quality of Construction, Contracts & Purchases, Marketing, Sales, Collections & Handovers for both Brand Puravankara & Brand Provident, across the country.
Before this, from April 2009, Anand was part of the leadership team of Knight Frank India & ran its residential transaction & advisory business. He helped the firm break-free from an archaic resale & leasing based broking model into a trajectory that involved the firm acting as ‘Institutional Marketing Advisors’ for a portfolio of mid-size domestic & international developers He specialized in innovative use of low cost but high impact digital & direct marketing initiatives to build the Brand’s profile in India.
From April 2000, Anand was associated with ICICI Bank for close to a decade in Global Payments, Corporate Banking (SME) & Treasury Sales. He had primarily held sales leadership responsibilities across these domains and was part of the Bank’s elite talent pool with fast-track career moves. His last assignment was in New York, as AGM & Head – Consumer Banking, responsible for setting up the Bank’s consumer initiatives in USA, where amongst other things he ran the Bank’s board mandate for an acquisition led entry into the US market.
Anand holds an MBA in marketing from India.
Prior to joining Damac, from Nov 2012, Anand worked with Puravankara, a listed real estate player as its Chief Operating Officer. His P&L responsibilities were to aggressively grow the $300 million top-line & $20 million bottom-line generating real estate business. He spearheaded changes within the firm, including the transformation of team culture & mix, quasi book-building method for project launches, using audacious designs to build USPs, standardization of product design/ spec/ material to de-bottle construction challenges, obtained SEBI’s consent to launch a fractional sale model for office assets in 2014, large multi-channel sales distribution, amongst others. His direct responsibilities were Design & Engineering Services, CSQ – Cost, Schedule & Quality of Construction, Contracts & Purchases, Marketing, Sales, Collections & Handovers for both Brand Puravankara & Brand Provident, across the country.
Before this, from April 2009, Anand was part of the leadership team of Knight Frank India & ran its residential transaction & advisory business. He helped the firm break-free from an archaic resale & leasing based broking model into a trajectory that involved the firm acting as ‘Institutional Marketing Advisors’ for a portfolio of mid-size domestic & international developers He specialized in innovative use of low cost but high impact digital & direct marketing initiatives to build the Brand’s profile in India.
From April 2000, Anand was associated with ICICI Bank for close to a decade in Global Payments, Corporate Banking (SME) & Treasury Sales. He had primarily held sales leadership responsibilities across these domains and was part of the Bank’s elite talent pool with fast-track career moves. His last assignment was in New York, as AGM & Head – Consumer Banking, responsible for setting up the Bank’s consumer initiatives in USA, where amongst other things he ran the Bank’s board mandate for an acquisition led entry into the US market.
Anand holds an MBA in marketing from India.