Anita Mendiratta

Strategic Advisor, Diplomat and Author

When global leaders are facing crisis or excited to unlock opportunity, they turn to Anita Mendiratta. Respected as an executive advisor, author, diplomat, and on-air personality in Tourism and Development, Anita leads Anita Mendiratta & Associates (WWW.ANITAMENDIRATTA.COM), an international consulting firm trusted to advise senior leaders in governments, businesses, and organizations. With professional foundations with IBM, Unilever, and The Coca-Cola Company, Anita possesses over three decades of experience across over 100 countries and is admired for having an innate ability to feel the ‘heartbeat’ behind the economic, social, political, and environmental dynamics of nations.

Since 2020, Anita has been guiding leaders and educators in the sustainable recovery of Travel, Tourism, and Aviation in a post-COVID world. Recognized as one of the ‘Top 25 Inspirational Executives in Travel/Hospitality’ in 2023, her latest book THE CALL TO LEADERSHIP: UNLOCKING THE LEADER WITHIN IN TIMES OF CRISIS (WWW.THECALLTOLEADERSHIP.COM) was released worldwide in November 2023. Importantly, one-third of all proceeds of the sales of the book will be donated directly to the Anita Mendiratta Foundation – her UK registered charity which restores early childhood education in tourism-based economies and communities around the globe that are recovering from crisis.

Other honours include:
• Special Advisor to the Secretary General, UNWTO
• Strategic Advisor – CNN International
• Executive In Residence – University of Surrey, UK
• Visiting Professor – Cranfield University, UK