Campbell started off as a Management Trainee with SIA in New Zealand in 1996. He then worked for SIA in Canada, Hong Kong and Japan before returning to Singapore in 2011 as the founding CEO of Scoot, which he led until 2016. Campbell then served as the Senior Vice President Sales & Marketing of SIA, where he oversaw Pricing, Distribution, eCommerce, Merchandising, Brand & Marketing, Global Sales and the airline’s overseas offices, before returning for a second stint as the CEO of Scoot in April 2020. Campbell holds a Master of Commerce (1st Class Honours) in Business Administration from the University of Canterbury in New Zealand.